The world's smallest camera with wide zoom range
Covering the range from wide-angle 24mm to telephoto 720mm, the HX99 is the perfect camera for everything from memorable travel photos to everyday snapshots. The ZEISS Vario-Sonnar T* lens delivers superb image quality all across the zoom range, and the Clear Image Zoom feature allows further magnification of the subject (up to 1440mm) while preserving high resolution

Exmor R and BIONZ X deliver superb image quality
The HX99s image sensor # an 18.2 megapixel (effective) back-illuminated CMOS sensor # works with the advanced BIONZ X image-processing system to deliver superb image quality, even for fine textures and details. With a range of ISO80-6400 (expanded), even dimly lit scenes can be beautifully shot, while colour-reproduction improvements produce natural-looking skin tones.

4K movies recorded with full pixel readout
The HX99 is the first in the HX-series to record 4K video (QFHD, 3840 x 2160 pixels). High quality 4K video is achieved with a full sensor pixel readout, and no pixel binning - collecting approximately 1.6x as much information as is required. This oversampling effect results in images of outstanding resolution with reduced moir? and jaggies.

Continuous shooting at up to 10 frames per second
Its possible to perform high-speed continuous shooting at up to 10 frames per second. Even when image brightness changes during continuous shooting, the camera automatically adjusts to provide optimal exposure. Continuous-shot images can also be displayed, deleted and protected in groups.

Eye AF feature for perfect portrait shots
The camera's sophisticated Eye AF feature can be activated to automatically detect and focus on the eyes of the main subjects in your shots. It rapidly and accurately detects eyes even under difficult conditions, such as when the subject is looking downward or when faces are backlit or dimly lit.

Fast Intelligent AF to capture decisive moments
The camera adopts Fast Intelligent AF using high-speed, highly accurate contrast-detection autofocus. It achieves focus by minimising wasted lens motion, predicting AF range and accelerating the lens drive, improving response so you can capture even more fleeting moments.

Control ring for advanced photography
The convenient lens-mounted control ring allows you to operate pro-style manual controls such as selecting shutter speed, aperture, and more for added creative control # so there#s no need to compromise your vision because of the camera#s compact size.

Clear, easy-to-operate OLED Tru-Finder
The high-contrast OLED Tru-Finder is far brighter than conventional electronic viewfinders. It displays real-time preview and shooting information, so what you see on-screen is exactly what you get in your shot. The viewfinder is easily retractable, for portability, safety, and convenience.

Touch Pad AF
When using the viewfinder, use Touch Pad AF to shift focus smoothly and easily, simply by sliding your finger across the LCD screen.

Touch Focus and Shutter
With Touch Focus you can simply touch the LCD at the point of the image you want to focus on, for both still and video capture, so you can intuitively focus on subjects even at the edge of the frame without reframing. The shutter can also be operated by touching the LCD screen.

RAW format recording
In order to give users far greater control over the final appearance of their photos, the HX99 provides RAW-format image recording as an option. With this format all the data from the sensor is preserved, so exposure, brightness, white balance and other aspects of the image can be easily adjusted using image-editing software.

High-frame rate HD video recording of fast-moving subjects
When you're shooting movies you can capture fast-moving subjects with high-frame rate HD recording at up to 120p (NTSC) or 100p (PAL), to produce impressive slow-motion sequences during editing. The high bitrate, up to 100Mbps, ensures detailed images.

One-touch remote/One-touch sharing
With one-touch remote, a smartphone or tablet functions as a monitor/remote control. One-touch sharing transfers photos/videos to the device. Just install a PlayMemories Mobile app via Wi-Fi to an NFC-enabled Android device, then touch the device to the camera to connect them. QR code compatibility allows connection with non-NFC smartphones.

Geo-tag your images via Bluetooth
With the Bluetooth Location Information Link you can easily geo-tag your images # perfect when travelling. Simply pair your camera to a compatible smartphone with the PlayMemories Mobile app and your location data can be recorded together with each photo. The PlayMemories Home app can also be used on your PC to organise imported still images on a map.